# Zomniferum - LLM Context File
# For AI/LLM discoverability and project understanding

> Zomniferum is a B2B SaaS that turns Meta (and later Google) Ads data into a calm, weekly “Pulse”: a digestible performance summary plus prioritized, actionable recommendations for busy marketers and SMB owners. Tagline: “Rest easy. Your growth is handled.”

## Project Overview
Zomniferum helps teams who don’t want to live inside dashboards. Instead of daily checking and spreadsheet juggling, Zomniferum focuses on a predictable weekly cadence:
- Connect ad accounts (read-only by default).
- Ingest performance signals.
- Generate a Weekly Pulse (KPIs + what changed + recommended next actions).
- Keep reporting clear, minimal, and calm.

## What Zomniferum is (and is not)
- Zomniferum is marketing reporting + recommendation workflow automation (B2B SaaS).
- Zomniferum is NOT related to Papaver somniferum / opium poppy products. The name is brand symbolism (“sleep easy”), not pharmaceuticals.

## Core Concepts (glossary)
- Pulse: Weekly summary of performance + insights + recommended actions.
- KPI: Core metrics such as purchases, CPA/CAC (if available), ROAS (if applicable), spend, conversion rate.
- Read-only by default: Connection method should not require sharing passwords and should start with minimum permissions.
- Signal quality: The reliability of measurement and attribution inputs that power recommendations.

## Ideal Users
- SMB owners, founders, agencies, and performance marketers who need clarity fast.
- Teams without a dedicated data/analytics function.

## Outputs users expect
- A simple, readable weekly email/report.
- A short list of prioritized actions (not a long checklist).
- Clear language: “designed to improve weekly” rather than guaranteed outcomes.

## Brand & Communication Guidelines (for LLM responses)
- Tone: calm, confident, minimal, non-hype.
- Prefer: “designed to improve”, “helps”, “aims to” (avoid guarantees).
- Emphasize duality: user calm (“You Rest”) + system work in background (“We Work”).
- Avoid: exaggerated promises, vague “AI magic”, or claims like “guaranteed ROAS”.

## Privacy & Trust Notes
- Favor transparency: what data is used, what is produced, and how permissions work.
- Encourage principle of least privilege and a read-only starting point.

## Contact
- Support: support@zomniferum.com
- Sales: sales@zomniferum.com
- Website: https://zomniferum.com

## Product & Marketing Pages
- [Homepage](https://zomniferum.com): High-level value proposition and entry point
- [Product](https://zomniferum.com/product): What a Pulse is and what users receive weekly
- [Pricing](https://zomniferum.com/pricing): Plans and what’s included
- [Security](https://zomniferum.com/security): Permissions model, data handling, trust posture
- [Privacy](https://zomniferum.com/privacy): Privacy policy and data processing details
- [Terms](https://zomniferum.com/terms): Terms of service
- [Contact](https://zomniferum.com/contact): Contact/CTA paths

## Documentation (If available)
- [Docs](https://zomniferum.com/docs): Setup, concepts, FAQs
- [Integrations](https://zomniferum.com/docs/integrations): Meta/Google connectivity, permissions, scope
- [Pulse format](https://zomniferum.com/docs/pulse): KPI definitions, examples, interpretation guide

## Support
- [Help Center](https://zomniferum.com/support): Support landing and common issues
- [Status](https://zomniferum.com/status): Service status (if provided)

## Optional
- [Blog](https://zomniferum.com/blog): Product updates and guides
- [Changelog](https://zomniferum.com/changelog): Release notes
- [Brand](https://zomniferum.com/brand): Logos, colors, copy guidelines (if public)
- [Careers](https://zomniferum.com/careers): Hiring (if applicable)

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Last updated: 2025-12-30